The Goodies at Cyclingworld Europe 2026

This weekend, Düsseldorf was host to Cyclingworld Europe. It was only the eighth installation of the trade show but is already considered the unofficial opener of the German cycling season.

The European trade show calendar has been challenged over the last few months. After dissatisfaction over policy developments at Eurobike, two main German trade associations decided to end their collaboration with Eurobike. It lead to many different brands – of which Shimano was the biggest – cancelling their attendance at what has for some years has been Europe’s biggest cycling trade show.

However, where there is misfortune for one, there is an opportunity for someone else. The latter seems to be the case for Cyclingworld in Düsseldorf, which has seem tremendous growth this year. The fair hosted 400 exhibitors, compared to 330 last year. The show was expecting to attract 30.000 visitors, compared to 27.000 last year.

That turned out to be a vast miscalculation: at the moment of writing the exact visitor numbers are still unclear, but an organizer confirmed to me that after two out of three days they had already exceeded the 30.000 expected visitors.

That buzz was clearly anticipated, because the amount of A-list brands present, was quite extensive. Even if it didn’t lead to numerous product introductions, it was definitely a fair with a lot of interesting tech on display. We scoured the grounds for the newest products, shiny parts, remarkable designs and other noteworthy tech. Let’s dig in.