The start of a new year normally means a Samsung Galaxy Unpacked is not far away. And while Samsung’s kept us on our toes this year by making us wait until February, there is sure enough an Unpacked event coming next week.
Samsung has confirmed a new Galaxy S phone series is coming, and if we’ve done our math correctly, then we’re expecting the Galaxy S26 line, with the super-specced Galaxy S26 Ultra being the real star of the show.
Galaxy Unpacked date and time
Samsung is holding its next Galaxy Unpacked (the name it uses for its handful of big product launch shows each year) on Wednesday, February 25th. Specifically, the show starts at 10am PT/1pm ET/6pm GMT, so set your alarms or calendar reminders accordingly, depending on where you are.
Galaxy Unpacked location and livestream
Samsung’s in-person event is happening in San Francisco, although it’s invitation-only. Fortunately for the rest of us, an online livestream will be available.
At the time of writing, there’s no placeholder for the livestream. We’ll update this page when a link goes up, but the best place to look ahead of time will be on Samsung’s official YouTube channel or on Samsung’s own website.
Galaxy Unpacked: Expected products
Here’s the products we believe are likely stars of this next Unpacked. You can click on each to learn more.
Galaxy S26 Pre-order deals
Currently, on its event preview page, Samsung is offering a $30/$30 voucher to anyone who buys its “new AI phone.”
The other benefits are region-specific. U.S. Samsung fans have the chance to win $5,000 in vouchers to spend at Samsung, while everyone gets the opportunity to save up to $900 more on their pre-order, depending on what device they’re willing to trade in.
In the U.K., there’s the chance to win a £500 voucher for even more money off of your purchase (though sadly not as much as the American offer), and the usual Samsung pre-order benefit of doubling your default storage for free – apparently worth £170 this time around. There’s no mention of this offer on the U.S. version of the site.
All you have to do to access these benefits, wherever you are, and be put in the draw for one of the big prizes, is register on the site with your name and email.
Third-party retailers and carriers will have their own offers to entice you into making a purchase or signing a contract with them. We’ll update you as these go live so you can make the best-informed decision possible if you decide one of Samsung’s new phones is for you.
Galaxy Unpacked February 2026: What we expect to see
Samsung Galaxy S26 and S26 Plus
The two standard versions of Samsung’s new flagship phone are thought to be quite similar to the previous generation. But we’re still hopeful that the Galaxy S26 and S26 Plus will offer meaningful upgrades.
For one, the standard S26 could receive a larger display and battery than the S25. Bad news for small phone fans, but a welcome upgrade for many. The enlarged S26 and otherwise unchanged S26 Plus could also have a fresh chipset within, likely a Snapdragon 8 Elite Gen 5, but perhaps also an Exynos 2600 for certain markets.
And, if nothing else, a new design may be introduced to make it obvious this is a new generation of Galaxy, and make the standard models look more like the Ultra.
Samsung Galaxy S26 Ultra
As with prior Galaxy S generations, Samsung appears to be saving all its big innovative new features for the most expensive, series-topping Galaxy S26 Ultra.
Chief among these is the rumored Privacy Display, a built-in version of the screen-blocking protective films and panels you can buy as an add-on for many different phones. But rather than simply copying this feature directly, Samsung has seemingly found a way to make the privacy protection switch on and off at will, or even automatically depending on where you are and which apps you’re using.
The S26 Ultra may also get an upgraded main camera with a larger aperture for brighter images. An improved 3x telephoto camera is also possibly in the cards, along with speedier 60W wired charging (although apparently no battery capacity upgrade). Whatever new chips Samsung decides to use in the other models may also be found here, although even if the basic and Plus models use Exynos, there’s still a high chance of the Ultra getting a Snapdragon chip worldwide.
Samsung Galaxy S26 Edge (possibly)
The Galaxy S25 Edge was a latecomer to the S25 family last year, making both a big splash in terms of hype but also minimal impact in terms of sales, according to leaked retail figures.
We had assumed an S26 Edge would follow this year, and even at one point that it would replace the Galaxy S26 Plus as the middle child of the line-up. However, it seems that Samsung has reconsidered this approach, electing to keep the Plus as it is, and potentially cancelling the S26 Edge entirely. A no-show at Galaxy Unpacked doesn’t necessarily mean the S26 Edge is dead, but it wouldn’t be a great sign for the thin Samsung flagship’s continued existence.
Galaxy AI
The logo for Samsung’s homemade AI features appears front-and-center in the promotional image for the Unpacked event. So we’re all but guaranteed to get some new LLM-powered toys to try on the Galaxy S26 series. According to the leaks to date, the Galaxy S26 series could have new AI notification summarising and sorting features, an updated generative photo editing tool, and possibly the integration of AI search chatbot Perplexity.
Samsung has already been promoting both improved low-light performance for the Galaxy S26 series camera via AI, as well as using natural language prompts to improve the photos you take on the fly.
And there could be even more AI treats on the S26 that Samsung hasn’t made itself. It’s possible that we see something new from Google make its entrance on the Galaxy S26 series, similar to how Samsung got to debut Circle to Search and cross-app actions in Gemini on the Galaxy S24 series and Galaxy S25 series, respectively.
Samsung Galaxy Buds 4 and Buds 4 Pro
There’s not been a huge amount leaked about a new generation of Samsung wireless earbuds, but given it’s been 18 months since the Galaxy Buds 3 and Galaxy Buds 3 Pro launched, it feels about the right time for Samsung to announce updates.
What’s more, there have seemingly been accidental appearances of the new Galaxy Buds’ design within Samsung’s One UI software, showing a new look, but the same split of silicone tips for the Buds 4 Pro models and open-fit tips for the standard Buds 4. While we can’t tell what features the new buds will have from their looks alone, we’d assume Samsung will at least have some audio quality, battery life and active noise cancellation effectiveness boosts to talk about.
Meanwhile, a pricing rumor explains we shouldn’t see any increase in cost for either model of buds this year. That’s a rare thing in today’s tech climate.
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