Samsung Galaxy S26 launch live: S26, S26 Plus, and S26 Ultra specs, Galaxy Buds 4, price, release date, and what is expected

Let’s talk pricing. With Apple keeping prices steady for the iPhone 17 lineup, will Samsung feel pressure to do the same with the Galaxy S26 series? Component costs, especially memory and chipsets, have been rising, so Samsung is walking a tightrope between margins and staying competitive.

We will find out about U.S. pricing in just a few hours, but early indications suggest the Galaxy S26 Ultra could even see a slight price adjustment in some European markets.

Pricing is going to be one of the biggest talking points today. Will Samsung address rising costs on stage?

Read what IDC’s Nabila Popal predicts!

To recap, we’re expecting three models today: the base Galaxy S26 with a 6.3-inch display, the mid-tier Galaxy S26 Plus with a 6.7-inch display, and the massive 6.9-inch Galaxy S26 Ultra. There were earlier rumors about Samsung launching the Galaxy S26 Edge, but the company reportedly shelved those plans after the Galaxy S25 Edge failed to perform well, sticking instead with the standard Plus variant.

That said, Samsung may not have completely given up on the Edge branding. Some reports suggest the Galaxy S26 Edge could still launch later this year, similar to how the Galaxy S25 Edge was introduced, though it is not expected today. That is something our senior contributor Brady Snyder would probably be happy to hear!

The big day has arrived, and in just a few hours, Samsung’s first Galaxy Unpacked event of 2026 will begin. The Galaxy S26 series is set to be unveiled in San Francisco, and we couldn’t be more excited to see if Samsung has any late surprises.

Last year, Samsung teased the Galaxy S25 Edge at Unpacked, so what could it have planned this time? My bet is on the smart glasses Samsung recently confirmed are arriving in 2026. Let us know what you’re expecting to see!