Water cooler talk after each year’s Super Bowl focuses just as much on the most eye-catching commercials as it does the final score. With the clock ticking down to Super Bowl LX tomorrow on February 8, 2026, we’ve already seen plenty of brands release their multimillion-dollar ads, and they’re really upping the ante this year for the crown of most memorable spot of the night.
In this year’s Super Bowl commercials, the protein craze returns in full force, Elijah Wood turns into a Skittles-producing woodland creature, and Andy Samberg makes a compelling case (not to mention a super catchy jingle) for a deli-themed cryptid. Here’s our rundown of the best Super Bowl 2026 commercials that have caught our attention so far.
1. DoorDash
50 Cent’s has a long history of legendary clapbacks and feuding with other artists online, but he takes trolling to a new level in this cheeky DoorDash spot. The rapper-turned-entrepreneur shows off a series of mock products built around visual gags and not-so-subtle references to his history of public beefs. “They sell combs, what a coincidence” took me out.
2. Hellmann’s
“Brooklyn 99” star Andy Samberg kills it as a deli-haunting cryptid in this delightfully bizarre Hellmann’s commercial. Transforming into “Meal Diamond,” he belts out a rendition of “Sweet Caroline” that gets increasingly unhinged, which is saying something considering it kicks off with “I was born in this deli.” I love a bold swing, and it’s impressive how much bonkers lore they managed to fit into a one-minute spot.
3. Skittles
Skittles’ Super Bowl commercial will look a bit different this year. So will Elijah Wood, who transforms into a Skittles-producing woodland fairy creature in an early teaser. Skittles partnered with the “Lord of the Rings” star and delivery platform Gopuff for a unique spin on the traditional Super Bowl TV commercial. Fans can enter online for a chance to win a live, in-person “commercial” performed at their front door on game day.
4. Squarespace
A brooding, cinematic teaser stars Oscar winner Emma Stone in black and white as she frantically tries to secure the domain emmastone.com. When she discovers it’s already taken, she shows off her flair for the dramatic with an impeccably shot tantrum. Now I really need to see her in a horror movie, because damn girl.
5. Ritz
I always need more Bowen Yang in my life (especially now that he’s left SNL), and he’s at his saltiest in this lighthearted Ritz commercial. He and Jon Hamm are whisked off to a Ritz island beach party, where Yang is thoroughly unimpressed with the vibes until Scarlett Johansson arrives on a Ritz-branded jet ski to get them to join the party.
6. Pringles
Pop singer Sabrina Carpenter discovers her secret to finding a soulmate in this salty Super Bowl spot. Girls, it’s simple, really: Just build a boyfriend out of Pringles. Problem solved.
7. Raisin Bran
Raisin Brand’s 30-second spot rebrands the Star Trek icon William Shatner as “Will Shit,” a name that tells you everything you need to know about the tone. He beams fiber and chucks boxes of Raisin Brand at people like the constipation-fighting superhero no one asked for.
8. OIKOS
Protein, 2025’s hottest complex biomolecule, is front and center in OIKOS’ Super Bowl commercial. When NFL running back Derrick Henry gets stuck on a stalled trolley on one of San Francisco’s iconic hills, actor and comedian Kathryn Hahn taps into her inner Hulk to get him where he needs to go.
9. Ramp
Ramp plops “The Office’s” Brian Baumgartner back into a cubicle for its Super Bowl spot this year. The ad positions its finance software as a “force multiplier” capable of churning out enough clones of Baumgartner to keep an entire office running.
10. Amazon
Amazon’s Super Bowl spot leans into the anxiety around AI’s meteoric rise with a bite-size horror movie of a commercial. Chris Hemsworth is convinced the Alexa device his wife just bought is secretly plotting to kill him. He spins wild scenarios to that effect, only for Alexa’s AI to prove more helpful than murderous.
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