Technology brand Apple has launched the MacBook Neo, which it describes as its “most affordable laptop ever”.
Set to go on sale next week, MacBook Neo will cost $599 in the US and £599 in the UK making it almost half the cost of the MacBook Air – previously the cheapest MacBook.
“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said Apple senior vice president of hardware engineering John Ternus.
“Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create.”
Apple aimed to ensure that, although the MacBook Neo is a low-cost laptop, it still feels and works like a MacBook.
Like the other laptops in the range, it has an aluminium case and uses the same keyboard as the MacBook Air and Pro. It has a 13-inch Liquid Retina screen and runs on the A18 Pro processor, which powers the iPhone 16 Pro.
The laptop weighs 1.23 kilograms (2.7 pounds) – the same as a 13-inch MacBook Air – and according to Apple, lasts for up to 16 hours on a single charge.
Along with being Apple’s “most affordable” laptop, it was also billed as “the most colourful MacBook yet”.
It will be available in four colours. Along with classic silver, the laptop comes in dark blue, rose pink and a citrus yellow.
For each of the coloured versions, the keyboard is colour-matched along with the Apple logo on the top of the case.
“Bringing a fun touch of personality and style to everyday computing, MacBook Neo comes in a spectrum of four gorgeous colours: blush, indigo, silver, and citrus,” said Ternus.
“These colours extend to the Magic Keyboard in lighter shades and new wallpapers, creating a cohesive design aesthetic and making MacBook Neo the most colourful MacBook yet.”
Last year, Apple and Issey Miyake created an expandable “extra pocket” for iPhones, while in Paris, the technology company showcased five designers in its inaugural Designers of Tomorrow exhibition.
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