It’s opening weekend for the spring classics, and that means there’s new tech to be found.
Let’s kick things off with a bike brand that makes its debut in the pro peloton this year, which is the German brand ROSE. The Unibet Rose Rockets race the 2026 season on the ROSE Shave FF.
(Photo: Ties Wijntjes for Velo)
Updated February 28, 2026 12:21PM
Cobbles, rough weather, punchy climbs, and frites can mean only one thing: the classics have begun.
Even with an early-season slate of sunny races to take pro cyclists out of their winter training, Omloop het Nieuwsblad is still the true opening of the cycling season. For that reason, the race has a certain suspense around it you won’t find elsewhere, even if it is not the biggest race of the season.
Like over the last few years, Omloop starts in Gent, where a big hall next to the famous velodrome ’t Kuipke turns into the epicenter of road cycling for a few hours. Most of the busses park inside the hall, which becomes a formicary for cyclists, Belgian cycling fans, and eager journalists.
The first cobbled classic is not only the first time we see many of the big hitters line up against each other, it is also the moment for many teams and bike brands to reveal some of the new tech they have been working on or testing over the winter months.
Although the opening weekend doesn’t deliver hordes of new products like it used to, it is still a great place to see tricked-out bikes and unreleased tech — reason enough to scour the grounds for cobble-specific setups, new products, and other notable tech.
Gallery: New Gear at Omloop het Nieuwsblad

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)


(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)


(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)



(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)


(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)

(Photo: Ties Wijntjes for Velo)
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