Chanel Shines Thanks to Teyana Taylor

Ratings for Oscars 2026 may have experienced a dip from previous years — though you’d never know it from the earned engagement resulting from Sunday’s red carpet at the Dolby Theatre at Ovation Hollywood.

Social media chatter, style stories and other coverage of the fashion, watch and jewelry brands worn by stars at this year’s Academy Awards resulted in the highest numbers ever seen for one event at this or any other awards season: a total of $225.84 million. That’s a marked increase from the 2025 Oscars, which earned $173.07 million in Media Impact Value (MIV) across the top-five categories: fashion brands, top-five women and top-five men, jewelry and watches, and accessories. A difference of almost $52.8 million is no small change; it’s also proof that a well-considered combination of star and brand will capture a healthy amount of attention. (Of course, these figures do come with a caveat: May’s Met Gala is not included in the awards season and typically far outpaces the Power Rankings numbers for any awards show, as the 2025 results demonstrate.)

For three years The Hollywood Reporter has been partnering exclusively with data firm Launchmetrics to produce the annual Red Carpet Power Rankings, which measure earned engagement of the awards season’s five major broadcast events between January and March — Critics Choice Awards, Golden Globe Awards, Grammy Awards, Actor Awards (formerly the SAG Awards), and the Academy Awards — plus the Met Gala, set this year for Monday, May 4. Recognized as the industry standard for modern brand measurement, Launchmetrics employs its proprietary Media Impact Value algorithm to analyze and rank both brands and stars across the five key categories. The Launchmetrics MIV algorithm assigns a monetary value to every post, social media interaction and editorial story to determine a brand’s influence and earned engagement.

That strong total for 2026 also can be appreciated for another fact: It’s decidedly women-focused. As brands continue to develop relationships with influential stars as ambassadors, to appear in campaigns or as the more informal “friend of the house” designation, it’s the women of Hollywood who seemingly are benefiting most from those partnerships — as one woman in particular proved with a diamond-embellished timepiece on her wrist. Let’s dig into the results.

Top 10 Fashion Brands: Chanel Chose Well

If you’re an iconic fashion house deciding which women you’d like to dress for the biggest awards show of the year, choosing the woman roundly agreed to be a lock for best actress, a woman who’s a bona fide Hollywood icon, and the woman who’s been attracting attention all season for her style choices adds up to a terrific strategy. Throw in a popular singer-songwriter who fronted your latest jewelry campaign and the actor who loves to go rogue on red carpets, and the result is the house that topped the Power Rankings of fashion brands: Chanel, which earned $28.5 million in earned engagement at Oscars 2026.

No confirmation has been provided about whether such elements as Jessie Buckley’s expected best actress win indeed went into the decision to dress the five stars who wore Chanel, but there’s no denying that fashion labels look at several variables before agreeing to create custom looks. And if that’s the case, Chanel succeeded nicely, from Buckley in her pink chiffon gown with red satin leather stole (reportedly inspired by an Edith Head design worn by Grace Kelly), to Nicole Kidman and Teyana Taylor in feather-embellished gowns, Gracie Abrams in a navy silk look that was equal parts chic and youthful, and finally Pedro Pascal, who eschewed a jacket in favor of a custom white tuxedo shirt emblazoned with a feather brooch on steroids and black tuxedo pants, finishing the look with Chanel eyewear and the brand’s Boy Friend timepiece, which could have been a cheeky nod to his status as the internet’s ultimate zaddy.

Dior likewise performed well thanks to its choices, from best supporting actress winner Amy Madison to best actress nominee Rose Byrne, whose floral-embroidered gown was among the night’s most-discussed looks, as well as Ejae’s golden gown, a tribute to her native Korea’s ceremonial court attire, and on the men’s side, a sleek tuxedo seen on Leonardo DiCaprio. With stars that also included Mia Goth and 2025 best actress winner Mikey Madison, Dior garnered a robust $20.3 million in MIV. Louis Vuitton was close behind with $18.3 million in MIV, having dressed Oscar winners Michael B. Jordan and Ryan Coogler, nominees Emma Stone, Wunmi Mosaku and Renate Reinsve, as well as Ava DuVernay, Joel Edgerton, and Chase Infiniti. And that’s not even counting the handful of stars the label dressed for the Vanity Fair Oscar Party, resulting in Louis Vuitton’s solid third-place finish.

Top Five Women: Did We Mention Chanel Chose Well?

It’s unprecedented that three women all wearing the same fashion label rank first, second and third among the night’s top five women in the Power Rankings. Maybe that’s a statement not only in how stunning Teyana Taylor, Jessie Buckley and Nicole Kidman looked in their Chanel, but also how those looks seemed uniquely tailored to each woman’s style and personality. Sometimes a house’s aesthetic can feel like it overpowers a star’s personal style, but not here.

Anne Hathaway attracted a wealth of attention when she arrived on the red carpet in her floral-embroidered Valentino gown, but what sealed her spot among the top five was the comedic interchange the actress enjoyed onstage with Anna Wintour, Vogue global editorial director and Condé Nast’s chief content officer. On hand to present the Oscars for best costume design and best makeup and hairstyling, the duo’s humorous exchange (and overt nod to the upcoming release of The Devil Wears Prada 2) helped propel Hathaway and her gown into the number-four position.

Priyanka Chopra’s feather embellished Dior gown, meanwhile, not only played into the night’s feather trend, it also proved to be wildly popular among her fans, including her 94.4 million Instagram followers. The star’s primary post featuring a slideshow of that lovely strapless gown so far has earned more than 723,000 likes. Additional and likewise popular posts by Chopra discussed another element of her look, but more on that in a moment.

Top-Five Men: Timothée Chalamet Squeaks By for Number One

So much conversation on social media and elsewhere was devoted to Timothée Chalamet’s recent gaffe, in which he seemed to disrespect ballet and opera, in the week leading up to Oscars 2026 — and perhaps it influenced the conversation about his red carpet look as well. Yes, Chalamet finished in first place with his all-white look by Givenchy by Sarah Burton, but that was a squeaker of a finish, with the Marty Supreme best actor nominee earning $3.8 million in MIV, while Heated Rivalry star Hudson Williams, at his first-ever Oscars, picked up $3.76 million in MIV for his all-black look by Balenciaga. Also notable is that if you combine Williams’ Balenciaga statistic with his fifth-place ranking for Bulgari, that’s a total of $6.16 million, eclipsing Chalamet.

Between those rankings, it’s delightful to see newly minted Oscar winner Michael B. Jordan picking up third place with his military-inspired look by Louis Vuitton, as well as Pascal’s cheeky take on formalwear in Chanel. The pair earned $3.3 million and $3.1 million in MIV, respectively.

Finally, one note for Williams as his red carpet presence continues its ascent: Practice the deft skill of showing off your watch without looking like you’re trying to do so. Some actors are better at it than others, while some of them have turned the ability to show off their pricey timepieces into an art form. But Williams clearly seemed like he was concerned about his watch being seen, and he’ll likely become more adept in future appearances — after all, not unlike a high-wattage hockey player, Williams surely understands the power of practice.

Finally, as often happens between the categories of top five women and men, the former outpaced the latter by a wide margin: a total of $37.9 million in MIV for the ladies, while men earned $16.36 million in earned engagement. Ultimately the top men only earned about 43 percent of what the women earned — and in Hollywood, that’s always worthy of mention.

Top-10 Jewelry & Watch Brands: Bulgari Debuted High Jewelry at the Oscars

While Williams was adjusting his Serpenti Tubogas watch on the Oscars red carpet, another pair of Bulgari global ambassadors were breezing through the night in never-before-seen jewels. Chopra and Hathaway, named global brand ambassadors in 2021 and 2022, respectively, wore statement pieces from Eclettica, the house’s latest high-jewelry collection, which is not slated for debut until March 23. So the world’s first look at one-of-a-kind stunners prior to that launch was the high-jewelry Serpenti necklace featuring a 14.01-carat cushion-cut sapphire worn by Chopra, and the suite of jewels featuring white and yellow diamonds, including a platinum necklace featuring a detachable pendant set with an 8.02-carat pear-shaped yellow diamond, worn by Hathaway. That dual premiere, combined with Williams, best director nominee Chloé Zhao and others, resulted in Bulgari’s first-place finish with $9.7 million in MIV.

Tiffany & Co.’s number-two finish likewise included some news it its mix. In addition to providing spectacular diamonds to Teyana Taylor and Mikey Madison, as well as the Bird on a Rock brooch Channing Tatum wore with his Versace tuxedo, the legendary jewelry house also introduced its latest ambassador during the broadcast. The Friday prior to the Oscars, Natalie Portman was named as the face of Tiffany & Co.’s latest campaign, and while the Oscar winner was not seen at the Dolby Theatre, she was there in spirit, courtesy of an excerpt of short film that premiered during the broadcast. The 60-second ad is from a three-minute, 20 second film directed by Oscar winner Mona Fastvold and Brady Corbet of Magna Studios, and features the actress in some of the house’s best-known collections, including HardWear, Knot, Sixteen Stone and T by Tiffany. Combined with the stars on the red carpet, the film surely contributed to Tiffany & Co.’s second-place finish with $8.7 million in MIV.

And among the watches seen at Oscars 2026, one in particular enjoyed a high-profile debut: on Zendaya, who was just named the latest Rolex Testimonee, the watch brand’s designation for its global ambassadors. While Zendaya did not walk the red carpet, she made up for it with her surprise appearance alongside Robert Pattinson as a presenter for best director. With her asymmetric draped Louis Vuitton gown and Cindy Chao The Art Jewel earrings and ring, Zendaya wore Rolex’s 28mm Lady-Datejust fully pavéd in diamonds, reportedly featuring custom details for the star but also seen on the Rolex site retailing for $177,400. Close-ups on Euphoria and Dune star in the audience lit up social media, while among the six Rolex commercials that aired during the Oscars — the brand has been an Academy Awards sponsor since 2017 — one 60-second spot was devoted to Zendaya’s new Testimonee status. Meanwhile, Leonardo DiCaprio, named a Testimonee in 2025, likewise showed off his Rolex on the red carpet, so it’s little wonder the brand captured the number-three spot with $3.9 million in MIV.

Top-Five Accessories: Shaboozey Wore the Night’s Best Shoes

Christian Louboutin continues to dominate the accessories category in the Power Rankings, outfitting stars that included Gwyneth Paltrow, Jon Batiste and Patrick Schwarzenegger with his signature red soles at Oscars 2026. But if anyone stood out with a fantastic footwear game, it was Shaboozey, whose modernized white-tie look was among the best menswear of the night and featured a suit with frock coat by luxury sustainable brand Campillo. The music artist’s details were particularly well-considered, especially his spectator Louboutin shoes, contributing to the brand’s first-place finish with $1.7 million in MIV.

Roger Vivier, meanwhile, took second place also with a pair of high-profile placements: the Pilgrim Buckle clutch in ivory carried by Paltrow, and Hathaway’s black Pilgrim Buckle clutch and Jewel Heel black satin sandals. Fold in Mia Goth wearing Roger Vivier at the Vanity Fair party, and these A-list women propelled the brand into second place with $1.2 million in MIV. Rounding out the top five in accessories: Jimmy Choo, seen at the Oscars on Priyanka Chopra and Sterling K. Brown, among others; Regina Hall and Rachel McAdams among the stars wearing Stuart Weitzman; and Giuseppe Zanotti, seen on Mikey Madison and Renate Reinsve.

Next up: The Hollywood Reporter x Launchmetrics Power Rankings will be back following the May 4 Met Gala at New York’s Metropolitan Museum of Art. Tailored to the “Costume Art” exhibition that opens on Sunday, May 10, the Met Gala’s theme has been announced as “Fashion as Art,” an idea that should result in some wild and decidedly artful style interpretations. Kidman, meanwhile, is serving as one of the night’s co-chairs, alongside Wintour, Beyoncé and Venus Williams.